Coke Gets A New Color. Basically, Pop Purists Should Not Read This Story.

In its multi-pronged effort to curb obesity and save the environment, Coca-Cola introduced its new soda product last month: Coca-Cola Life, an all-natural blend sweetened with sugar and stevia that boasts less than half the calories of a classic Coke (one 600-ml bottle contains 108 calories, versus 250), and comes in a recyclable bottle made with 30-percent plant-based materials. Perhaps what will catch your eye before noticing what's inside the bottles and cans is the new color emblazoned on the outside: Coke's gone green.
Conceived by Seattle-based design firm Platform, the new green labeling is meant to conjure up the usual: eco-friendly, recyclable, healthy, verdant, and so on. While the color choice itself may not be such a shock, any kind of alteration to a Coke design is a striking one. The company has been using its classic curved script since 1887, and its signature red color for its classic cola formula since the 1920s. Considering the beverage is currently only available in Argentina (with plans to launch in other countries these next few months), Coke purists will have time to adapt.

+ ENLARGE

New edition: The Coca-Cola family lineup, with its newly debuted Life.

 

Boxer Oscar De La Hoya returns to rehab

 

Boxer Oscar De La Hoya (pictured in August) has battled with drug and alcohol abuse.

STORY HIGHLIGHTS

• Oscar De La Hoya announces he's in rehab
• "I have voluntarily admitted myself into a treatment facility," he says
• The boxer has previously admitted problems with drug and alcohol abuse

(CNN) -- Boxing great Oscar De La Hoya says he's back in rehab.

It's not the first stint in rehab for De La Hoya, 40, who has previously spoken about problems with drug and alcohol abuse.

The world-champion boxer announced he had entered treatment just days before Canelo Alvarez, who De La Hoya's Golden Boy Promotions represents, is set to square off against Floyd Mayweather.

"Canelo Alvarez and I have big fights coming up this weekend. His is in the ring and mine in treatment," De La Hoya said in a written statement Tuesday.

"I will not be at the fight to cheer Canelo to victory since I have voluntarily admitted myself into a treatment facility."

He said he had explained the situation to Alvarez.

"He understood that my health and longterm recovery from my disease must come first," De La Hoya said. "Thank you for your understanding. I ask for your support and privacy during this difficult time for me and my family."